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SuccessWorks Launches SEO Certification Training Program Taught by Search Engine Optimization Copywriting Pioneer Heather Lloyd-Martin

Portland, OR (PRWEB) June 8, 2010 -- SuccessWorks, www.seocopywriting.com, today announced the official launch of its new SEO Copywriting Certification training program, taught by search expert Heather Lloyd-Martin. The SEO Copywriting Certification training teaches students the fundamentals of SEO copywriting, and certifies them as professional SEO copywriters once they've passed an aptitude test proving their comprehension.

"Times have changed. Businesses that rely on their websites to produce revenue now recognize that all SEO copywriters are not the same," states Heather Lloyd-Martin, SEO copywriting pioneer, and author of Successful Search Engine Copywriting and SEO Copywriting Success: How to Profit from Writing for the Search Engines. "Certification indicates that the copywriter has gone through advanced training, and has been tested on their knowledge. Companies who hire SEO copywriters have the peace-of-mind knowing that their writer has studied SEO copywriting best practices."

Of course this isn't the first certification program in the Internet marketing industry. Google ® has long certified AdWords professionals, and other industry groups such as the Direct Marketing Association (DMA) certified professionals in digital marketing t and analytics. Says Lloyd-Martin, "I believe that SEO copywriting certification will eventually become the standard. It's the only way to hold SEO copywriters to a certain standard and protect businesses from bad SEO copywriting tactics that can cost their companies incredible amounts of money."

People taking SuccessWork's' online SEO Certification Program will learn the latest SEO copywriting techniques from Heather Lloyd-Martin during a focused, three-month program. The program includes:

•    24/7 access to eight exclusive SEO Copywriting Certificate Program courses for 90 days, the second edition of Successful SEO Copywriting, podcasts, exercises, PowerPoints, and special reports;

•    Ongoing support and updates to the industry;

•    Exclusive access to Heather Lloyd-Martin and other members of the SuccessWorks faculty;

•    A certificate of completion at the end of the 3-month program, demonstrating they've mastered the SEO copywriting fundamentals, plus a badge that Certified copywriters can place on their site

"I started the certification program for a couple reasons," expressed Lloyd-Martin. For starters, there wasn't a reliable, low-cost SEO copywriting training solution available. If someone wanted to learn the basics, they either had to fly to an expensive conference or research SEO copywriting online, where the information is sketchy at best."

"I also feel it's important to give back to the industry," continued Lloyd-Martin. I've been doing this for over 12 years, and I've been in direct-response copywriting for over 20. I've seen the impact that SEO copywriting has had on a business' online revenue, as well as the impact on SEO copywriters who can make a good living working from home. And I want both the business owner and the SEO copywriter to continue their success with search marketing."

To learn more about becoming a certified SEO copywriter, hiring SEO copywriters, and getting your in-house SEO copywriters certified, please visit www.seocopywriting.com/training/seo-copywriting-certificate or call (503) 922-3627.

About Heather Lloyd-Martin

Described as a fast-talking, fiery redhead, Heather Lloyd-Martin is a 20-year marketing veteran, a recognized author and considered the pioneer of SEO copywriting. Recognized worldwide as a first-generation search-marketing expert, her life is split between watching the search engines dance and pinpointing the exact direct response copywriting strategies that make people buy.

For over 12 years, Heather's firm, SuccessWorks (www.seocopywriting.com), has been training corporate in-house SEO copywriters and creating revenue-driving Web site content campaigns. Companies of all sizes, from Fortune 50 retailers, search engines and publishers to financial services and travel destination sites, are among SuccessWorks' client base.

Media Contact: Rebecca Matter, 512-712-5019

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This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.

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